News — family story
Is It Worth Buying Dry Rub, or Should You Make Your Own?
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My dad spent a full year perfecting his Cajun blend — testing, adjusting, and chasing what I call a delayed heat that builds slowly without overpowering the meat. That's the kind of effort that goes into every small-batch dry rub we sell. But if you'd rather build your own BBQ seasoning from scratch, here's exactly where I'd start.